Marketing experiences of members of the governing bodies of football clubs and their role in facing perceived financial constraints on their sports activities

Abstract

This research contributes to deepening the understanding of the challenges facing the football industry and analyzing them, in particular with regard to sports marketing, as well as enhancing an understanding of the impact of financial constraints on the marketing strategies of clubs, hence this research aimed to identify the level of possession of members of the administrative bodies of football clubs in the province of Baghdad for marketing expertise in the sports field, as well as to identify the level of perceived financial constraints suffered by these clubs, as well as to identify the nature of the role that may be played by marketing expertise for members of the administrative bodies of football clubs in the province of Baghdad in the face of perceived financial constraints, the researcher has used the descriptive approach depending on both the survey method and the method of correlation relations to answer the questions of the research and achieve its objectives, the researcher has identified the main research sample members of the administrative bodies of the clubs of Baghdad province for the excellent and first grades according to the classification of the Iraqi Central Football Federation, and their number (157) member of the administrative body represent (16)  Clubs from Baghdad clubs, the researcher has divided them into three sub-samples, the first is the sample of the exploratory study and its number (7) members, the second sample preparation and its number (90) members, and the third sample of the final application and its number (60) members, and to obtain the required data the researcher began to prepare two questionnaires, the first to measure the level of expertise of the administrative bodies with the number of paragraphs amounted to (18) paragraphs, and the second to measure the level of financial restrictions perceived on these clubs and the number of paragraphs amounted to (18) paragraphs, and after the completion of the preparation of the questionnaires and their application the researcher got a group From the results, and after processing these results statistically based on the statistical bag (SPSS), the  researcher reached a set of conclusions, the most important of which are:

  - The experience of the members of the administrative bodies of Baghdad Governorate football clubs in the field of sports marketing is considered low-level.

- Baghdad province football clubs suffer from financial constraints that fall on their shoulders at a high level.

- The role played by the marketing expertise of members of the governing bodies of football clubs in the face of perceived financial constraints is acceptable if used correctly.